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A FAMILY OF REGISTERED SUBSIDIARIES

Brandhill Africa™ group is constituted by a number of companies is to de/construct brand reputations of personalities, institutions/corporates and places. These subsidiaries Brandhill Africa (Pty) Ltd (CIPC registration number: 2016/200012/07); Brandhill Africa Investment Holdings (Pty) Ltd (2021/322005/07); Brandhill Africa Media Holdings (2021/378133/07); Brandhill Africa Institute (Pty) Ltd (2021/373865/07); Brandhill Africa Entertainment Holdings (Pty) Ltd (2022/431598/07); Brandhill Africa Limited (Nigeria – 7211409); Brandhill Africa Healthcare Holdings (Pty) Ltd (2024/678092/07); and the Brandhill Africa Foundation NPC (2018/278829/08). 

This BBBEE Level 1 contributor manages the reputations of locations (corporates/ products/ districts/ towns/ cities/ regions/ provinces/ countries/ and the African continent). The group also administers the last subsidiary company which is a not-for-profit corporate social investment (CSI) vehicle.

Multiple awards

In recognition of our work, Brandhill Africa™ – whose motto is “De/constructing brand Africa, one country at a time” – has received multiple global accolades. These include the “Leadership Branding Champions of the Year 2025” and “Excellence Award in Executive Profiling 2025” from the UK-based AI Global Media’s “African Excellence Awards”; the “Business Excellence Award 2022” from the US-based World Confederation of Businesses; and the “Brand Leadership Award 2021” from the World Brand Congress.

Under the visionary leadership of Saul Molobi, Brandhill Africa™ continues to soar. Since 2022, Molobi has held the distinguished title of Fellow of the UK’s Chartered Institute of Marketing (CIM) – a recognition of his service excellence and thought leadership in the field. His contributions to the continent’s branding and diplomatic footprint have also earned him the Africa Mission Award 2024 from Mission Africa. He is a repeat honouree of the World CEO Rankings Board, having been nominated for the World CEO Award in 2021, 2022 (ranking 16th out of 620 global CEOs and 2nd in Africa), and again in 2025.

 

Click on this link to watch the video recording of the award acceptance speech.

Brandhill Africa™ is more than just a group, it’s a dynamic force driving innovation and transformation across Africa and beyond.

UNIQUE SELLING PROPOSITION (USP)

Brandhill Africa™ is the only agency on the continent singularly focused on repositioning African countries as globally competitive brands by integrating strategic communications, cultural diplomacy, and stakeholder engagement. We don’t just build brands – we unlock national potential and amplify authentic African success stories that resonate across borders. We brand with purpose, impact, and pride – one country at a time.

VISION

Brandhill Africa™ envisions a continent where every African nation is proudly positioned as a globally admired brand – grounded in robust economic development, vibrant cultural identity, and a compelling international reputation.

[To realise this pan-African ideal, we deploy a powerful fusion of strategic communications, cultural diplomacy, and stakeholder engagement to reposition and elevate Brand Africa™ – country by country, story by story.]

MISSION

Our mission at Brandhill Africa™ is to redefine how the world sees Africa – by repositioning its nations as globally competitive brands.

[We collaborate with governments, institutions, and the private sector to deliver nation-specific branding strategies that harness economic potential, celebrate cultural excellence, and reshape global perceptions. Through strategic communications, cultural diplomacy, and stakeholder engagement, we champion a future where Africa leads not only in heritage – but in innovation, influence, and inspiration.]

STRATEGIC OBJECTIVES

  1. Develop and Implement Nation Brand Strategies

We craft tailored branding solutions that align with each country’s unique development agenda, helping them attract investment, boost tourism, and enhance global competitiveness.

  1. Amplify Authentic African Narratives

We curate campaigns and experiences that elevate Africa’s creative industries, heritage, and human capital, using culture as a strategic tool for diplomacy and nation positioning.

  1. Promote Economic Diplomacy

We support governments and businesses in unlocking market access and investment opportunities through compelling country value propositions and integrated communication platforms.

  1. Mobilize Stakeholders for Collective Impact

We engage and coordinate stakeholders across sectors – public, private, and civil society – to drive alignment, ownership, and sustainability of branding initiatives.

  1. Lead with Insight and Innovation

We generate actionable insights through research and thought leadership that inform policy, shape public discourse, and support Africa-centric branding strategies.

  1. Strengthen Local Capacity and Knowledge Transfer

We invest in developing local skills and institutions to ensure long-term sustainability and the growth of Africa’s place branding ecosystem.

  1. Advance Pan-African Unity through Branding

Our work contributes to the African Union’s Agenda 2063 by reinforcing a shared continental identity and driving collaboration across borders.

PAN-AFRICAN CORPORATE VALUES AND ETHOS

  1. African Excellence

We are committed to championing the brilliance of Africa — its people, cultures, ideas, and innovations. We hold ourselves and our partners to the highest standards of quality and integrity, always striving to amplify Africa’s value globally.

We don’t imitate excellence; we define it — the African way.

  1. Authentic Storytelling

We believe in the power of authentic narratives that honour Africa’s diversity and dignity. Through every project, campaign, and publication, we ensure that Africa tells its own story — unfiltered, unapologetic, and inspired.

We do not speak for Africa — we amplify her voice.

  1. Ubuntu-Driven Collaboration

We are guided by the African philosophy of Ubuntu — “I am because we are.” Our work thrives on meaningful collaboration across sectors, borders, and cultures, fostering shared ownership and collective impact.

We build together, succeed together, and grow together.

  1. Transformative Impact

Every initiative we undertake is designed to unlock potential, challenge stereotypes, and deliver measurable socio-economic change. We believe that branding is not cosmetic — it’s catalytic.

We don’t decorate nations. We activate them.

  1. Integrity and Accountability

We operate with transparency, honesty, and ethical rigour in all our engagements. Our reputation is anchored in trust — with our clients, partners, and the communities we serve.

We keep our promises. We earn our name.

  1. Inclusion and Empowerment

We are unapologetically inclusive — championing marginalised voices, especially women, youth, and people with disabilities. We see diversity not as an obligation, but as a strategic asset.

Africa’s future belongs to all her people — no one left behind.

  1. Knowledge Leadership

We value research, reflection, and thought leadership as cornerstones of effective brand building. We invest in African knowledge systems and elevate local expertise to global platforms.

We are not just practitioners — we are visionaries and scholars of Brand Africa.

  1. Continental Unity with Local Relevance

While we work towards a united, integrated, and prosperous Africa, we remain grounded in the unique contexts of each nation and community we serve.

BRAND OFFERINGS

This pan-African competitive identity and public diplomacy group specialising in brand management (destination marketing; trade facilitation and investment promotion), economic diplomacy and cultural industries development. The following is a bouquet of services the company provides:

  1. Brand Management Consulting Services

Brandhill Africa™ offers bespoke strategic brand development and advisory services across the continent. Our consulting work fuses nation branding, strategic communications, and public diplomacy to position our clients for influence and impact.

  1. Events and Exhibitions

We curate and host high-impact platforms that promote intra-African trade, entrepreneurship, and cultural diplomacy. Our flagship event, the Biashara Services and Products Africa (BiSPA) Conference and Exhibition, has been held annually since December 2020 to promote “Made in Africa” service and product brands.

We also host the Africa IPA CEO Forum which brings together CEOs of economic development agencies and the captains of the industry to explore investment opportunities across the continent. The Gauteng Growth and Development Agency (GGDA) was the anchor sponsor for this initiative for six months during its inception.

  1. Publishing Services

Our publishing division gives voice to African stories that inspire, inform, and empower. Since 2020, we have published a diverse catalogue of our weekly pan African news portal, Jambo Africa Online, books spanning biography, corporate leadership, healing, jazz, and nation branding.

Our publishing platform not only celebrates African excellence but also serves as a strategic tool for cultural diplomacy and thought leadership.

  1. Corporate Social Investment (CSI)

At Brandhill Africa™, social impact is central to our brand ethos. Our CSI initiatives focus on mainstreaming disability inclusion and supporting vulnerable communities, particularly children with disabilities.

Through advocacy, resource mobilisation, and public engagement, we help elevate the visibility of disability rights and contribute to building a more inclusive society.

STRATEGIC PARTNERSHIPS

Brandhill Africa™ has forged the following partnerships:

  • We have structured partnership agreement with UNISA Enterprises (Pty) Ltd and Enterprises UP (Pty) Ltd (University of Pretoria) – these are revenue generation entities of the two universities. This gives Brandhill Africa™ group access to the research capacity and resources of these two academic institutions.
  • We are a Supporting Partner to the African Agri Council – an organisation with members in the agriculture and agro-processing industry from South Africa and other African states.
  • It is an Associate Member of the World Free Zones Organisation (World FZO) – a Dubai-headquartered organisation which is a mother body to special economic zones from across the world.
  • It is a Strategic Partner to Proudly South African (Proudly SA).
  • We strategic partnership with Farmers Connect Africa – which has emerging farmers from across the continent.