REGISTRATION

The Brandhill Africa™ is a Business Excellence Award 2022 (bestowed upon it by the US-based World Confederation of Business) and the Brand Leadership Award 2021 (from the World Branding Congress) winning group constituted by seven subsidiary companies – namely,  Brandhill Africa (Pty) Ltd (CIPC registration number: 2016/200012/07); Brandhill Africa Investment Holdings (Pty) Ltd (2021/322005/07); Brandhill Africa Media Holdings (2021/378133/07); Brandhill Africa Institute (Pty) Ltd (2021/373865/07); Brandhill Africa Entertainment Holdings (Pty) Ltd (2022/431598/07); Brandhill Africa Limited (Nigeria – 7211409); and the Brandhill Africa Foundation NPC (2018/278829/08). It is a pan-African competitive identity and public diplomacy group specialising in brand management (destination marketing; trade facilitation and investment promotion), economic diplomacy and cultural industries development. This BBBEE Level 1 contributor manages the reputations of locations (corporates/ products/ districts/ towns/ cities/ regions/ provinces/ countries/ and the African continent). The group also administers the last subsidiary company which is a not-for-profit corporate social investment (CSI) vehicle.

 

 

Click on this link to watch the video recording of the award acceptance speech.

Brandhill Africa is more than just a group, it’s a dynamic force driving innovation and transformation across Africa and beyond.

OUR VISION

To be the catalyst for sustainable excellence in empowering African brands to thrive in an ever-evolving and highly competitive globally-connected world.

OUR MISSION

Brandhill Africa is dedicated to driving positive change through innovative strategies, expert guidance, and tailored solutions. We partner with organisations to foster growth, enhance performance, and cultivate lasting success. Our mission is to empower our clients to navigate complexity with confidence, leveraging the power of research, innovation, and re-engineering to achieve their highest potential.

OUR STRATEGIC OBJECTIVES

  1. Excellence in Service Delivery: Continuously enhance the quality of our services.
  2. Thought Leadership and Innovation: Position Brandhill Africa as a thought leader in our areas of expertise.
  3. Client Success and Satisfaction: Ensure the success and satisfaction of our clients.
  4. Global Expansion and Impact: Expand our reach and impact on a global scale.
  5. Sustainable Practices: Embed sustainability in our operations and client solutions.
  6. Team Development and Well-being: Foster a culture of continuous learning and well-being among our team members.
  7. Client-Centric Solutions: Deliver tailored solutions that align with client objectives.
  8. Financial Stability and Growth: Achieve financial stability and sustainable growth.
  9. Technology and Digital Transformation: Embrace digital transformation and technology-driven solutions.
  10. Ethical and Inclusive Practices: Uphold ethical standards and foster inclusivity.

These strategic objectives guide Brandhill Africa in achieving its vision and fulfilling its mission. By focusing on excellence, innovation, client success, global impact, sustainability, and ethical practices, Brandhill Africa aims to be a trusted partner in driving positive change and sustainable excellence for organisations worldwide.

WHAT WE DO

  • We BRAND products / institutions/ companies / individuals (by conducting market research; undertaking organisational development – developing processes & systems, developing corporate strategies and building teams; developing & implementing brand strategies)
  • We OPEN GLOBAL MARKET ACCESS for these brands (e.g. exporting)
  • We RE/ENGINEER THE REPUTATION of brands (products / companies/ countries/ individuals) that have gone through turbulent times
  • We BRAND POSITION city regions / countries as viable destinations for tourism and investments.

And through the Brandhill Africa Foundation NPC:

  • We EMPOWER vulnerable groups (we, inter alia, mainstream issues affecting persons with disabilities).

OUR  UNIQUE VALUE PROPOSITION

Brandhill Africa™ is a competitive identity and public diplomacy group dedicated to the art and science of comprehensive brand management offering a specialised focus on transforming Africa’s image. We specialise in nurturing the unique identities of nations and elevating their global recognition through strategic brand management, public diplomacy and the development of cultural industries.

Our unique value proposition lies in our unwavering commitment to amplifying the voices of African nations; fostering understanding; promoting a shared sense of identity and purpose; and advocating for the continental economic integration through the African Continental Free Trade Agreement (AfCFTA). This is a bouquet of our service offerings:

  • Holistic Brand Management: We approach Africa’s brand with the meticulous care and precision of a master craftsman. Our team combines in-depth cultural, economic, and geopolitical insights to build, enhance and safeguard Africa’s image as a continent of opportunities, innovation and cultural riches.
    • Cultural Industries Empowerment: Brandhill Africa™ recognises the immense potential within Africa’s cultural industries. We actively support and nurture this potential through initiatives that encourage creativity, entrepreneurship and the growth of cultural sectors like publishing, music, film, art and literature. We use culture as a diplomatic tool to connect with the world. We organise events, exhibitions and engagements that promote cross-cultural understanding and mutual respect.
    • Strategic Global Positioning: We employ cutting-edge strategies to position Africa favourably in the global market. This includes leveraging cultural authenticity as a unique selling point and aligning it with global trends and preferences. We use data-driven insights to align brand narratives with international trends, thus ensuring relevance and resonance on the world stage. We’re founded and led by one of the foremost thought leaders on brand Africa, international relations and diplomacy who ensures that we frame Africa’s narrative in a way that resonates with the world.
  • Customised Nation Branding: We recognise that each nation is unique, with its own cultural heritage, history and aspirations. Brandhill Africa customises branding strategies that authentically reflect a nation’s essence and values, ensuring a distinct and compelling global presence.
  • Collaborative Partnerships: Brandhill Africa excels in forging partnerships with governments, private enterprises, and multilateral institutions. These collaborations drive economic development, cultural exchange and tourism opportunities which contribute to Africa’s positive image. We serve as a hub for collaboration among governments, civil society, business leaders, and influencers across the continent. We facilitate partnerships that enable shared progress, peace, and prosperity.
  • Cutting-Edge Communication: In a digital age, effective communication is key. We employ innovative technologies and strategies to tell Africa’s story in compelling ways that reach and engage diverse audiences worldwide.
  • Empowering African Voices: Brandhill Africa™ is a platform for African citizens, providing them with the tools and knowledge to participate in shaping the narrative and policies that impact their lives. We champion authentic narratives that celebrate Africa’s cultural tapestry, rich history and contemporary achievements that paint a comprehensive picture. Our vision is to create a world where every nation’s brand is an emblem of its true character and potential, fostering prosperity, collaboration, and mutual respect on the global stage.
  • Crisis Mitigation: In the face of negative publicity or crises, we are a reliable anchor as we act swiftly to manage and mitigate reputational damage and facilitate swift recovery, preserving the integrity of the nation brand. Our crisis management strategies are designed to restore trust and confidence in the continent.

With Brandhill Africa™, you’re not just engaging with a public diplomacy group; you’re partnering with an organisation that is passionate about redefining Africa’s image, harnessing the power of its diverse cultural industries and unlocking its boundless potential. We are dedicated to creating a lasting legacy that positions Africa as a global powerhouse of culture, innovation and economic opportunity.

Here are some of the initiatives:

  1. Jambo Africa Online: It’s a “Made in Africa” digital publication that helps to commercialise intellectual properties (IPs) developed and owned by African innovators from across the continent. It also produces an annual guide to the Africa Continental Free Trade Agreement (AfCFTA).
  2. Biashara Services and Products Africa (BiSPA) Conference and Exhibition: This aims to position businesses to usurp opportunities accruing from the implementation of the AfCFTA.
  3. Africa IPA CEO Forum: A mechanism for structured engagements between the CEOs of investment promotion agencies and organised business across the continent.
  4. Publishing Programme: Spearhead independent publishing effort that will disrupt the market.

OUR VALUES

Brandhill Africa is the catalyst for transformation, where research meets innovation, and re-engineering drives progress. We are your partners in shaping a brighter future.

Research: At the heart of our approach lies meticulous research. We delve deep into market dynamics, cultural nuances, and economic trends to unearth valuable insights. We believe that informed decisions are the bedrock of success.

Innovate: Innovation is our compass. We continuously seek creative solutions, pushing boundaries to drive growth and create lasting impact. We believe in the power of ingenuity to transform industries.

Re/engineer: We are change-makers. We take existing paradigms and re-engineer them for the better. Whether it’s reshaping brand strategies, diplomatic relations, or cultural initiatives, we thrive on catalysing transformation.

Brandhill Africa stands as a beacon of change in brand management, economic diplomacy and cultural industries development. Our commitment to research, innovation, and re-engineering sets us apart, empowering our clients to achieve unparalleled success. We’re not just a group; we’re a driving force for transformation.

COMPANY ETHOS

We employ a mix of intelligent, skilled, generally formally educated people, all of whom have capacity to grow. We attempt to always deliver in terms of rewards, salary, stimulus, a stake in the company’s performance and recognition for their efforts. We expect complete commitment to a quality solution for clients and to the goals and performance of the company – expect all of our people to “push” the company and management with energy and persuasiveness. In return, we strive to meet our employees’ career aspirations.

These ethos are encapsulated in our tagline: “Research. Innovate. Re/engineer.”

VISUAL IDENTITY

The visual identity of Brandhill Africa – which includes a map of Africa, a hill, the descriptor “BRANDHILL AFRICA,” and an earthy brown and black colour palette – conveys a strong and meaningful brand message. Here’s a breakdown of the elements and their significance:

  1. Map of Africa: The inclusion of a map of Africa is a powerful symbol of the brand’s geographical focus and expertise. It immediately communicates that Brandhill Africa specialises in matters related to the African continent. This element reflects the brand’s commitment to understanding and working within the African context, making it relatable and trustworthy for clients and stakeholders across the continent.
  2. Hill: The image of a hill is a clever visual metaphor that ties directly into the brand’s name, “Brandhill Africa.” It symbolises ascent, growth, and achievement. Just as climbing a hill requires effort and determination, Brandhill Africa conveys its dedication to helping clients ascend in their respective fields, whether it be in brand management, economic diplomacy, or cultural industries development.
  3. Descriptor “BRANDHILL AFRICA”: The inclusion of the brand’s name in uppercase letters, “BRANDHILL AFRICA,” underscores the clarity and prominence of the brand. It reinforces the brand’s commitment to Africa and its role as a driving force for positive change on the continent.
  4. Golden Yellow and Black Colour Palette: The choice of earthy brown and black as the primary colours in the visual identity is significant for several reasons:

Golden yellow: The use of golden yellow plays a significant role in conveying a range of important brand attributes and messages such as the following:

  • Positivity and Optimism: Golden yellow is often associated with positivity and optimism. It radiates a sense of warmth and brightness that can uplift the mood and create a favourable impression. In the context of Brandhill Africa, this colour choice suggests the brand’s positive outlook on its ability to drive positive change and empower its clients to succeed.
  • Energy and Vitality: Golden yellow is a lively and energetic colour. It can symbolise the dynamic and proactive nature of Brandhill Africa’s services. The colour suggests that the group is full of vigour and vitality, ready to take on challenges and create meaningful transformations.
  • Intellectual Excellence: Yellow is also linked to intellectualism and wisdom. It represents a thoughtful and analytical approach to problem-solving. For Brandhill Africa, the use of golden yellow implies that the group’s solutions are not only creative but also grounded in deep research and expertise.
  • Warmth and Approachability: This shade of yellow exudes warmth and approachability. It can make clients and partners feel welcomed and comfortable when engaging with Brandhill Africa. It implies that the organization is accessible, open to collaboration, and eager to build positive relationships.
  • Gold Standard: The word “gold” in golden yellow alludes to the idea of excellence and the pursuit of the gold standard in service delivery. It conveys the message that Brandhill Africa aims for the highest quality in everything it does and strives to be a leader in its field.
  • Distinctiveness: Golden yellow is a distinctive colour choice in branding. It sets Brandhill Africa apart from competitors who may use more common colours. It helps the brand stand out and be easily recognisable in the marketplace.
  • Cultural Significance: Yellow can hold cultural significance in many African contexts. It is often associated with prosperity, wealth, and celebration. By incorporating golden yellow, Brandhill Africa also aims to resonate with these positive cultural connotations.

Black: Black symbolises sophistication, professionalism, and elegance. It represents the brand’s commitment to delivering high-quality services and innovative solutions. Black also adds a sense of gravitas and authority to the brand’s image.

The combination of earthy brown and black creates a harmonious and balanced visual identity. It conveys a sense of trust, expertise, and professionalism while also hinting at the brand’s grounding in African soil.

In summary, the use of golden yellow in Brandhill Africa’s visual identity is a strategic choice that communicates positivity, energy, intellect, approachability, excellence, distinctiveness, and cultural resonance. It helps the brand convey its mission of empowering organisations/corporates/institutions to thrive and drive positive change effectively.

OUR PAY OFF LINE

The company’s payoff line is “RESEARCH. INNOVATE. RE\ENGINEER”. This three-fold approach defines our commitment to redefining the landscape of brand management, economic diplomacy and cultural industries development.

We are in the business of knowledge production, packaging and distribution as latest developments indicate unequivocally that content development is the new gold.

OUR TARGETED STAKEHOLDERS

Business Leaders: Seeking to elevate their brands and expand their market reach, locally and internationally.

Government and Diplomatic Corps: Looking to enhance diplomatic relations, economic partnerships, and international influence.

Cultural Institutions: Focused on promoting and preserving cultural heritage, arts, and creative industries.

Investors and Innovators: Interested in groundbreaking opportunities and solutions across diverse sectors.

At Brandhill Africa™, we promise to be their steadfast partner in navigating the complexities of an ever-evolving world. Our commitment is to empower them with innovative strategies, expert guidance and tailored solutions. We pledge to foster their growth, enhance their performance and cultivate lasting success. Our promise is to empower them to thrive, leveraging the power of research, innovation, and re-engineering to help them achieve their highest potential. Their success is our relentless pursuit, and your journey to excellence is our shared vision.

OUR UNIQUE SELLING PROPOSITION (USP)

Multidisciplinary Expertise: We offer a unique blend of expertise in brand management, economic diplomacy, and cultural industries. Our diverse knowledge base allows us to craft holistic solutions.

Pan-African Insight, Global Impact: Rooted in Africa, we have a global perspective. We leverage local insights to create strategies that resonate worldwide, fostering economic growth and cultural exchange.

Results-Driven Approach: We don’t stop at theory. Our commitment to tangible outcomes sets us apart. We measure our success by the transformative impact we bring to brands, diplomatic relations, and cultural initiatives.

OUR BRAND POSITIONING

Brandhill Africa empowers its clients to navigate the complex world of brand management, forge stronger economic ties and foster vibrant cultural industries. We don’t just adapt; we pioneer change.

We are unashamedly inspired by the “Africa Rising” narrative – as eloquently communicated by The Economist – and as such all our creatives are grounded in a post-modernist African “transvergent” cultural landscape.

In line with this assertion, our creatives are consciously making a strategic break from the colonial “Jungle of Africa” conceptualisation to presenting the Africa journey to becoming a future economic powerhouse of the world. Not undermining the role that wildlife still plays in our destination marketing effort, we believe we have to adopt a strategic distance of all communications that feed into the naive myth of Africa being one big jungle in which Tarzan and wild animals freely roam our streets.

It is for these reasons that our creatives showcase our world class sophisticated infrastructure – rail, road and air; skyscrapers; industrial infrastructure development; and above all else, showcase our ICT infrastructure development initiatives which testify our readiness as a continent in advancing the Fourth Industrial Revolution – 4IR.

According to UNECA, AfCFTA promises to unlock intra-Africa trade to grow by 52% by 2022. 

In 2015 WTO provided a comparative analysis of intra-regional trade as follows:

  • intra-Africa trade at 18%;
  • intra-Asian trade at 52%;
  • intra-North American trade at 50%; 
  • intra-EU trade at 70%;
  • SADC share of intra-Africa trade – 55%;
  • SACU share of intra-Africa trade – 43%

It is disheartening that Africa’s share of world trade is estimated to be a paltry 3%. This proves that Africa needs to do more to expedite market integration.

South Africa is the largest contributor to intra-Africa trade, accounting for over 24.9% percent of intra-Africa trade, with its trade with the rest of the continent increasing by 8.6% to US$31.92 billion (R478.8 billion) in 2017.

The top African FDI destinations in 2017 were Botswana, Namibia, Mozambique, Zambia and Zimbabwe – yes, Zimbabwe!

Creation of a single market for goods and services in Africa is intended to achieve the following strategic objectives: 

Expedite continental integration and enhance intra-Africa trade and investment.

Industrial development in the AfCFTA. The AfCFTA will establish a single rule book for trade and investment in Africa.

The “Africa Rising” narrative has to communicate and celebrate these economic milestones in the history of the African continent.

STAKEHOLDER MANAGEMENT

Stakeholder management is the art and science of project management of every project we undertake is conceived as the process of assessing a system and potential changes to it as they relate to relevant and interested parties, clients and customers – we can’t emphasise enough especially the media. The information gathered will be used to assess how the interests of those stakeholders should be addressed in a project plan, policy, program, or other action. 

Stakeholder analysis is a key part of stakeholder management. A stakeholder analysis of an issue consists of weighing and balancing all of the competing demands on a firm by each of those who have a claim on it, in order to arrive at the firm’s obligation in a particular case. A stakeholder analysis does not preclude the interests of the stakeholders overriding the interests of the other stakeholders affected, but it ensures that all affected will be considered.

We undertake a stakeholder analysis which is frequently used during the preparation phase of each project to assess the attitudes of the stakeholders (particularly the mainstream media and the general public) regarding their potential perceptions of the programme. Stakeholder analysis will be conducted continuously to track changes in stakeholder attitudes over time. 

Ultimately, the success of every project will be adjudged on its ability and capacity to build or enhance the brand equities of our partners.

STRATEGIC PARTNERSHIPS

Brandhill Africa™ has forged the following partnerships:

  • We have structured partnership agreement with UNISA Enterprises (Pty) Ltd and Enterprises UP (Pty) Ltd (University of Pretoria) – these are revenue generation entities of the two universities. This gives Brandhill Africa group access to the research capacity and resources of these two academic institutions.
  • We are a Supporting Partner to the African Agri Council – an organisation with members in the agriculture and agro-processing industry from South Africa and other African states.
  • It is an Associate Member of the World Free Zones Organisation (World FZO) – a Dubai-headquartered organisation which is a mother body to special economic zones from across the world.
  • It is a Strategic Partner to Proudly South African (Proudly SA).
  • We strategic partnership with Farmers Connect Africa – which has emerging farmers from across the continent. Afolabi took on the role of Commissioning Editor and Correspondent for Nigeria and West Africa for Jambo Africa Online, a Brandhill Africa™ project.  He also serves as the CEO of Brandhill Africa Publishers Limited in Nigeria, a subsidiary of the Brandhill Africa™ group which is based in Abuja, Nigeria.