BRANDHILL AFRICA FOUNDATION NPC

The Brandhill Africa Foundation NPC is an independent non-profit company (with the registration number 2018/278829/08) and it belongs to the group that includes Brandhill Africa (Pty) Ltd and Brandhill Africa Investment Holdings (Pty) Ltd . It conceives and develops the Group’s corporate social investment (CSI) programmes. Corporates supporting the Brandhill Africa Foundation NPC may qualify for a Section 18A Tax Exemption Certificate. To make a donation, please contact us on the details provided on this website.

Brandhill Africa Foundation NPC‘s key strategic focus areas are:

  • QUALITY OF LIFE PROGRAMME

There are four main projects under this programme:

  1. Giving-a-Helping Hand: Support for frontline women health workers. We have partnered with Masingita Masunga’s Tembo Foods – an emerging  black-owned food producing and supplying company to provide food hampers, through generous support from conscientious corporates, to the frontline women workers (health professionals and support staff) in our fight to contain the spread of the COVID-19 pandemic and the treatment of those already infected. For participation in this scheme, please contact the Project Coordinator, Ms Sibongile Xaba, at +27 61 309 4802.
  2. Basic health intervention projects for the girl child: Aptly dubbed “Ntataise” (a Sesotho word meaning guide me), the programme seeks to provide sanitary kits (pads, soaps and perfumes) to girl children in under-privileged areas – research has shown that girl children lose an average of 30 days a year due to lack of sanitary towels. of those who have performed dances of survival while facing adversity and despair.
  3. GBS Africa: This project, in partnership with the Steve Biko Academic Hospital in Pretoria, fundraises for research into the Gillian Baré Syndrome (GBS) – a condition that affects over 150 000 patients across the world. Because of the numbers considered minute by the profit-motivated pharmaceutical industry, the industry sees no value in investing in R&D programmes to combat the syndrome. The programme is led by Dr Nomalanga Sibeko.
  4. A project directed at people living with disabilities: Aptly dubbed “Bridging the Gap”, this project aims to provide wheelchairs and other assistive devices to disabled people in rural areas and peri-urban centres who are too disadvantaged to afford to buy them. It will also organise disability campaigns particularly during the “International Disability Month” – 3 November to 3 December every year. A full concept document plus budget is available on request.

CONTAINING COVID-19 CAMPAIGN
 
In helping to contain the spread of the dreaded COVID-19 pandemic, Brandhill Africa Foundation NPC partnered with the Mandla Mofokeng Foundation NPC in launching a popular social media poster campaign, “Spikiri: Nails It!”, that used veteran kwaito music star, Mandla “Spikiri” Mofokeng in narratives whose context was music lyrics and quotes by international musicians on their distressed state of mind during the lockdowns and he prescribing music as an antidote while practicing social distancing. He also used all-time catchphrases such as MC Hammer’s “Don’t touch this” to discourage hugging; and, touching/scratching of the mouth, nose and eyes.
 
By playing on his popular stage name, “Spikiri” (which means a “nail”), the campaign called on all his music fans – many young music revellers, who are enticed by the homegrown youthful kwaito, and those long term loyal fans who grew up with him from when he first stormed onto the National music stage over 30 years ago – to follow all the COVID-19 prevention protocols.
 
“We were privileged that while many musicians participated in sponsored initiatives,” said Tshepo Molobi, CEO of Brandhill Africa Foundation NPC, “Mandla generously allowed us to use his ‘Spikiri’ brand for free. This is unheard of in the cutthroat showbiz industry particularly now when all the crowd-pulling public events have been banned by the lockdown regulations. He was a God-sent for us.”
 
The CEO of the Mandla Mofokeng Foundation NPC, Rushka Mofokeng, chipped in: “Although we knew the live performance music was to experience the financial cliff during the lockdown and as such the singer’s Annual Christmas in July concert series was to be canned this year, it wasn’t difficult to convince him to be the public face of this conscientious campaign as his love fir the ordinary folks in townships and villages is unparalleled.”
 
Tshepo further explained the radio and television campaigns – recorded speeches, press releases and media briefings – often featuring political principals inadvertently suffer legitimacy among the intended stakeholders. This becomes worse when there are allegations of corruption leveled against politicians and senior government officials. “That’s why we opted for a popular public face,” she said matter-of-factly, “and someone that resonates with the ordinary publics. Better still, someone who’s seen as not benefitting from this crisis. Yes, someone genuine!”
 
Here follows a number of posters that donned the social media platforms.